Natasha DenonaHY-GLOSS Milky Soft Serve

Drawing inspiration from the milky lip trend, Natasha’s bringing back her iconic 2016 concealer lip looks and reinvents them in a fresh, modern finish – launching HY-GLOSS MILKY, a limited online-exclusive drop featuring 4 NEW luminous milky shades.

This buttery, cushiony day-and-night lip essential delivers vibrant, true-color payoff with a glassy, wet shine finish that never feels sticky. Formulated with skin-loving active ingredients, it hydrates and smooths lips for a refreshed, plump statement pout.

HY-GLOSS MILKY delivers bold, high-impact color in creamy milky tones. Natasha’s advanced formula glides on smoothly for even, medium color payoff with a hydrated, non-creasing finish—creating a modern, wearable take on the iconic milky lip trend.

Delivering immediate and long-term lip benefits, this formula hydrates, smooths and restores the lips.

White Tea Rose Cells – repairs and smooths lips, preserves firmness and elasticity, strengthens the skin barrier, supports collagen and elastin.

Raspberry Plant Cells – deeply hydrates and protects lips, boosts hyaluronic acid and ceramides, prevents moisture loss and provides immediate and long-lasting hydration.

How to Use:

OMBRE LIP EFFECT

Define lips with a deeper ND Lip Crayon, then apply HY-GLOSS MILKY to softly blend and create a modern, dimensional ombré finish.

MILKY LIP FINISH
Line lips with one of the ND Lip Crayons, apply My Dream Concealer Lipstick, then finish with HY-GLOSS MILKY for a smooth, high-shine milky look.