Björn Axen

Very good product removes frizz love it

I have been trying to find something that fixes my natural, but hard-to-style, self-fall for a long time. This worked on the first try! I also like that it has a very discreet scent! 👏🏻👏🏻

A good product that I use quite often. Nothing wrong with it, I like it and use it. What brings the rating down is well not really a consequence of the product itself, but rather a consequence of how the product is marketed. ”Extra Matt Clay” and ”Super Strong Hold”. It is not ”Extra Matt”, rather low shine or even medium shine in terms of clays. And there is nothing wrong with that, but it is marketed with big text on the jar as ”Extra Matt”… Big nja! It also does not have ”Super Strong Hold”, that actually borders on pure nonsense. It has medium hold in terms of clays – a product group that fundamentally does not have good hold, but this one does not even have good hold to be a clay. And definitely not ”Super Strong Hold”. So, finally, if the marketing does not match – why should one buy this product then? + Super easy to use, super easy to distribute in the hair. + Good for flattening the sides, at least good for that purpose within the product category clays. + Gives a NICE slightly shiny finish. But, as I said, if you want ”Extra Matt” finish, you do not get that. And if you want ”Super Strong Hold”, you do not get that. Difficult product to review because the product itself is not bad, I like it and it is easy to use, but the classification on the jar is misleading from Björn Axén's side.