IDUN Minerals

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The ultimate minimalist, conscious beauty world born in Sweden boasting a carefully curated collection of high-performing, award-winning color cosmetics. Striving for inclusiveness, the assortment consists of a wide shade range infused with highly purified minerals, formulated in close cooperation with dermatologists and suitable for all skin types. IDUN Minerals has an increased focus on local production, transparency, becoming 100 % vegan, and reducing the environmental impact of its products.

Latest reviews

Pretty okay
Mascara Vatn Volume 38°C Black
Good mascara that stays on. However, it's hard to work with and build up. I prefer more separated lashes, and I don't think the brush provides that. It also dries quickly, which makes it difficult.
Josefin1 week
Perfect!
Ready Set Refresh Setting Spray 100 ml
Always use! Applies nicely and I like the "spray nozzle", it's perfect. Used it at my wedding and needed a little powder after a few hours, but the makeup still held up well until the next day. I have relatively dry skin but can quickly become oily/shiny over my nose and forehead. I'm allergic to perfume, so the fact that it's fragrance-free is an extra plus!
Lo2 weeks
The best mascara ever!!!
Mascara Vatn Waterproof 38°C
Can last all day, work, party, swim, or sleep with it, and it stays just like when I applied it. It's also super easy to wash off in lukewarm water since it's tubing and comes off like a shell. I have a hard time finding mascaras that keep my lashes up all day and have tried several different ones, but this is definitely the best of all!!!!! I think everyone should try it
Linn3 weeks