IDUN Minerals

The ultimate minimalist, conscious beauty world born in Sweden boasting a carefully curated collection of high-performing, award-winning color cosmetics. Striving for inclusiveness, the assortment consists of a wide shade range infused with highly purified minerals, formulated in close cooperation with dermatologists and suitable for all skin types. IDUN Minerals has an increased focus on local production, transparency, becoming 100 % vegan, and reducing the environmental impact of its products.

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Latest reviews

  • Super cool!

    Mascara Vatn Volume 38°C Blue

    This mascara is great if you want volume without clumping lashes. The blue color is quite subtle but gives a nice little hint of color in the right light. It’s easy to build up, doesn’t flake much, and is pretty gentle on sensitive eyes. Not the most dramatic mascara, but very nice for everyday use. Rating: 4/6 – natural volume with a little twist. #lykoinfutester #idun #lykoreview #lykoinflutesterreview

    Amalie💕1 day

  • Such a good vegan mascara!

    Mascara Vatn Volume 38°C Blue

    My first impressions of Idun Minerals Mascara VATN were very positive when it comes to the packaging and the brush. It feels solid and the brush looks like it can separate the lashes well, which is exactly what I’m looking for in a mascara. I have quite sensitive eyes and prefer mascaras that are gentle but still give a defined look. For me, it’s important that the mascara stays in place even if it rains or I get warm during the day. The formula of VATN is fantastic. It’s a 38-degree mascara, which means it stays put all day without flaking or smudging, but is still easy to wash off with just warm water. It gives nice volume and length without clumping. But when it comes to the color “Blue,” unfortunately, I felt it didn’t really suit me and my green eyes. It’s very pigmented, which is great if you like the style, but personally, I prefer a more classic look. Result The result was technically very nice! The lashes became long, separated, and held their shape all day. The mascara itself is a 10/10 in terms of quality and durability, but I probably won’t use this blue shade again as it didn’t feel like “me.” I will definitely buy the same mascara again, but in black! #LYKOINFLUTESTER #lykoinflutester #idunminerals

    Eveline2 days

  • Best tubing ever!

    Mascara Vatn Volume 38°C Black

    Great product, I get long and curved lashes with this. The only downside is that 38° is not quite accurate. It’s not tear- and laugh-proof, my tears are maybe 36°...

    Anitra5 days

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