the Balm

Discover original makeup products that the whole world has come to love with millions and millions of loyal customers.
‘’Beauty in 5 Minutes" is the motto of the American brand, which offers high-quality and multitasking cosmetics in original retro packaging and woman-empowering messages!
theBalm's multi-use, mega-fabulous products have become a calling card to many. Timeless, versatile, and always picture-perfect. With velvet textures, rich colors, and triple-milled pigments. Offering quick fixes and wondrous solutions for a wide range of beauty wants and needs for women of all ages.
An endless number of expressive colors will awaken the artist in you and make it easier to create looks that will emphasize your charm and beauty. QR codes on each product will bring tutorials to Your fingertips. Premium cosmetics at an accessible price.
Offering Clean & Green products with good-for-you ingredients, where skincare meets color. All Consciously and carefully selected.
This USA-manufactured brand believes that boyfriends aren’t the only thing we recycle! Low impact is the new high impact- we strive for an ingredient rating of 1-2 on the EWG list and all our packaging is either recyclable or made from post-consumer recyclable materials. Eco-friendly and sustainable.