Sweed

Loved by makeup artists around the world. Sweed is known for its vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandins. 
“The Signature No-lash lash” is a staple in every makeup artists kit. 

After years of hard work as a makeup artist, the founder Gabriella Elio wanted to create innovative products she felt was missing in the market in order to achieve her signature and timeless “no makeup-makeup” style. 
After years of profound research, Sweed was born and the collection is now extended with new makeup staples.
Gabriellas motto is ”look like yourself after a 2 week’s vacation – glowing skin, lush lashes and full of life.”

Sweed is a vegan and animal friendly brand who saves one sea turtle for every sold mascara.

Popular products

Latest reviews

  • Love

    Eyelash Growth Serum 3 ml

    So this product WOW I can only say, I have tried many eyelash serums but no serum has given this result in just 7 weeks and no dark circles under the eyes.

    Timla7 hours

  • Nice finish, way too yellow in color

    Miracle Powder Mini 02 Medium Light

    I use Sweed foundation no.5, bought powder in no.2 based on the suggestion online. But way too yellow for me.

    Linna Wang4 days

  • Best Eyelash Serum

    Eyelash Growth Serum 3 ml

    Best eyelash serum! My daughter tried xlash sensitive. (Couldn't tolerate regular xlash) Used 2 bottles every morning and evening every day, but absolutely nothing happened. Switched to this one from sweed. Got a little red the first 2 days but then it went away. She has been using it for 5 weeks now and her eyelashes have never been so full and long. Huge difference!

    Linda 6 days

114 products
114 products
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