Sweed

Loved by makeup artists around the world. Sweed is known for its vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandins. 
“The Signature No-lash lash” is a staple in every makeup artists kit. 

After years of hard work as a makeup artist, the founder Gabriella Elio wanted to create innovative products she felt was missing in the market in order to achieve her signature and timeless “no makeup-makeup” style. 
After years of profound research, Sweed was born and the collection is now extended with new makeup staples.
Gabriellas motto is ”look like yourself after a 2 week’s vacation – glowing skin, lush lashes and full of life.”

Sweed is a vegan and animal friendly brand who saves one sea turtle for every sold mascara.

Popular products

Latest reviews

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    Magic for the lashes! ⭐️

    Eyelash Growth Serum 5 ml

    The absolute best serum for lashes that I have ever tried. Haven't had any issues with itching or red lines along the lash line like with other serums. Pure magic!! Let my before and after pictures speak for themselves!! After about 8 weeks of use.

    Josefine3 days

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    Amazing Mascara

    Lash Lift Mascara Black

    I just love this mascara ❤️ I like everything about it, it just works

    Maiju1 week

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    Longer and stronger lashes ✨

    Eyelash Growth Serum 5 ml

    𝑓𝑎𝑛𝑡𝑎𝑠𝑡𝑖𝑐 𝑟𝑒𝑠𝑢𝑙𝑡! Already after 3 weeks I felt a difference, and I didn’t even use it every day. No irritation. The lashes feel stronger and look noticeably longer. Available in two sizes. 𝑠𝑡𝑟𝑜𝑛𝑔𝑙𝑦 𝑟𝑒𝑐𝑜𝑚𝑚𝑒𝑛𝑑 👏🏻 Contains 𝑏𝑖𝑜𝑡𝑖𝑛 which helps stimulate and strengthen the lashes, along with moisturizing ingredients that prevent them from becoming dry and breaking as easily. The only downside is that it drips along the applicator when applying, so be careful not to waste product by it dripping off. Highly recommend – I’m happy to keep using this 🌟 #lindahudterapeuten #parfymfritt #fransserum #sweed

    Linda.hudterapeuten1 week

109 products
109 products