Sweed

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MakeupLash SerumMascarasFalse LashesEyeliners

Loved by makeup artists around the world. Sweed is known for its vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandins.
“The Signature No-lash lash” is a staple in every makeup artists kit.

After years of hard work as a makeup artist, the founder Gabriella Elio wanted to create innovative products she felt was missing in the market in order to achieve her signature and timeless “no makeup-makeup” style.
After years of profound research, Sweed was born and the collection is now extended with new makeup staples.
Gabriellas motto is ”look like yourself after a 2 week’s vacation – glowing skin, lush lashes and full of life.”

Sweed is a vegan and animal friendly brand who saves one sea turtle for every sold mascara.

Latest reviews

Love
Eyelash Growth Serum 5 ml
Such a beautiful result, works for sensitive eyelids too! Had problems with Xlash before because of itching in the eyes. But this one works great!!
Evelina2 days
Absolutely amazing!
Miracle Powder Medium Light 02
This powder is heeelt incredible! It gives a nice glow and looks like a filter on the skin, lasts all day and the product itself is long-lasting - I use it almost every day and one jar lasts about half a year, it's a favorite that I will never stop using!
Felicia2 weeks
Still testing
Eyelash Growth Serum 5 ml
It doesn’t irritate my eyes so far, so that’s good but I haven’t used it long enough to see any results yet
Simone2 weeks