Sweed

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MakeupMascarasLash SerumFalse LashesEyeliners

Loved by makeup artists around the world. Sweed is known for its vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandins.
“The Signature No-lash lash” is a staple in every makeup artists kit.

After years of hard work as a makeup artist, the founder Gabriella Elio wanted to create innovative products she felt was missing in the market in order to achieve her signature and timeless “no makeup-makeup” style.
After years of profound research, Sweed was born and the collection is now extended with new makeup staples.
Gabriellas motto is ”look like yourself after a 2 week’s vacation – glowing skin, lush lashes and full of life.”

Sweed is a vegan and animal friendly brand who saves one sea turtle for every sold mascara.

Latest reviews

Okay, but it breaks the lashes during the day
Lash Lift Mascara Dark Brown
I'm satisfied with this, but it could last longer throughout the day. I feel like it breaks the lashes a bit, but it's still the best brown mascara I've tried!
Josefina12 hours
Nice mascara
Cloud Mascara Black
Really nice on and gives length and good black color, doesn't settle under the eyes either which I've had big problems with since my eyes are very watery. The only downside I can think of is that I don't think it gives the lashes much thickness.
Sonja1 day
One of the best!
Cloud Mascara Black
Absolutely one of the best mascaras on the market, I feel like my lashes have gotten longer after only using it for a couple of months. The only downside is that it doesn't dry quickly enough. However, I can overlook that since it has so many other benefits. If you haven't tried it, I really think it deserves a chance! 😍
Larisa6 days