October Stockholm
We are transforming the hair color industry by combining the best of the salon world and making professional hair care and hair color accessible to everyone. With True Colour and True Care, we offer Italian salon-quality products for both professionals and consumers. We believe that everyone can color their hair and achieve salon results.
Popular products
October StockholmTrue Colour20 Vol Colour Activator 150 ml & Colour 100 ml8.0 Intense Natural Light Blond
October StockholmTrue Colour20 Vol Colour Activator 150 ml & Colour 100 ml8.3 Light Golden Blond
October StockholmTrue Colour5 Vol Colour Activator 150 ml & Colour 100 ml8.77 Light Chocolate Blond
October StockholmTrue Colour5 Vol Colour Activator 150 ml & Colour 100 ml8.11 Intense Ash Natural Light Blond
October StockholmTrue CareMoisturizing Mask250 ml
Latest reviews
Hair Color
True Colour 5 Vol Colour Activator 150 ml & Colour 100 ml 5.77 Light Chocolate Brown
This color is absolutely the best hair dye I have tried. I have been dyeing my hair for many years. The color turned out to be an incredibly nice chocolate brown with amazing shine. I did 50/50 on the product (half of each) on damp hair. All the gray and the color turned out super. It lasts for another coloring. I have medium-length hair, thick and a bit curly. It doesn't smell at all, and after 3 weeks the color is just as nice and the regrowth is not visible. Absolutely recommended!
Camilla2 weeks
Amazing color!
True Colour 20 Vol Colour Activator 150 ml & Colour 100 ml 9.4 Very Light Copper Blond
I didn't expect such a great result as I got from this color. Having gone from trying various hair dyes from Åhlens in about the same shade without the desired result, I was skeptical about whether this would work well or at all, but this is the best color I've tried after igora royal when it comes to "brightening up" my own copper tones. :) Really amazing! Recommend 100%.
My2 months
October StockholmTrue Colour20 Vol Colour Activator 150 ml & Colour 100 ml8.0 Intense Natural Light Blond
October StockholmTrue Colour20 Vol Colour Activator 150 ml & Colour 100 ml8.3 Light Golden Blond
October StockholmTrue Colour5 Vol Colour Activator 150 ml & Colour 100 ml8.77 Light Chocolate Blond
October StockholmTrue Colour5 Vol Colour Activator 150 ml & Colour 100 ml8.11 Intense Ash Natural Light Blond
October StockholmTrue CareMoisturizing Mask250 ml
October StockholmTrue CareMoisturizing Shampoo250 ml
October StockholmTrue CareMoisturizing Conditioner250 ml
October StockholmTrue ColourTrue Blond Plex30 g
October StockholmTrue Colour5 Vol Colour Activator 150 ml & Colour 100 ml12.02 Platinum Golden Violet
October StockholmTrue Colour5 Vol Colour Activator 150 ml & Colour 100 ml7.3 Golden Blond
October StockholmTrue Colour20 Vol Colour Activator 150 ml & Colour 100 mlViolet
October StockholmTrue Colour5 Vol Colour Activator 150 ml & Colour 100 mlLilac
October StockholmTrue Colour5 Vol Colour Activator 150 ml & Colour 100 ml8.0 Intense Natural Light Blond
October StockholmTrue Colour5 Vol Colour Activator 150 ml & Colour 100 ml8.3 Light Golden Blond
October StockholmTrue Colour5 Vol Colour Activator 150 ml & Colour 100 mlViolet
October StockholmTrue Colour5 Vol Colour Activator 150 ml & Colour 100 mlClear
October StockholmTrue Colour5 Vol Colour Activator 150 ml & Colour 100 ml12.00 Special Blond Natural
October StockholmTrue Colour5 Vol Colour Activator 150 ml & Colour 100 ml12.00 Special Blond Natural
October StockholmTrue Colour20 Vol Colour Activator 150 ml & Colour 100 ml8.36 Light Blond Gold Violet
October StockholmTrue Colour20 Vol Colour Activator 150 ml & Colour 100 ml12.02 Platinum Golden Violet
October StockholmTrue Colour20 Vol Colour Activator 150 ml & Colour 100 ml12.00 Special Blond Natural
October StockholmTrue Colour5 Vol Colour Activator 150 ml & Colour 100 ml7 Blond
October StockholmTrue Colour20 Vol Colour Activator 150 ml & Colour 100 mlSand
October StockholmTrue Colour5 Vol Colour Activator 150 ml & Colour 100 ml10.2 Platinum Violet Brown
October StockholmTrue Colour20 Vol Colour Activator 150 ml & Colour 100 mlClear