This self-tanner is really awesome! On me, being very fair, I get a light natural tan from this. I used it a lot before in the winter both on my face, chest, and arms. Even now in hindsight when I see pictures, I think the color looks very natural. Not anywhere near being typically fake-orange. It smells good and is easy to work with. I also like how the spray is. The price may be high, but if you feel you have the money, it's worth spending. Luxurious, good product! If you don't have a mitt, it's fine to use a larger, suitably fluffy makeup brush and apply in circles! Works well too.