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4.2
Based on 35 reviews
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  • Most helpful positive
    3 days

    Exceeded Expectations

    I have rosacea and usually have a hard time finding primers that don't dry out or crumble, but this one exceeded my expectations! My skin didn't react at all, and the makeup stayed incredibly well! I usually use Lumene CC cream and find that it gives a better finish when I've used this beforehand. First impression: oh so runny! After a few uses, it feels like a serum and actually like a final step in the skincare routine - it really feels like it hydrates and boosts the skin while acting as a primer! ✨ The review was conducted on behalf of Smartson - the test pilot was allowed to try the product for free.

    Translated from swedish

    9 likes
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  • 4 hours

    Better than expected

    In collaboration with Smartson, I got to test this product. A good serum that feels very runny at first but actually sets and holds the makeup. My foundation gets a better finish and stays better throughout the day. The skin feels moisturized and grips the makeup well!

    Translated from swedish

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  • 22 hours

    Pretty okay!

    The serum absorbs quickly into the skin, but I don't really feel that it's anything special compared to other serums in the same price range! The review was conducted on behalf of Smartson - the test pilot was allowed to try the product for free.

    Translated from swedish

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  • Maybe not for me

    I really wish this primer worked for me. I have red, inflamed skin with enlarged pores and both dry and oily areas. Others with similar skin seem to have loved this product. For me, I didn't really like the feeling of stickiness it left, and I also didn't find that my makeup lasted longer throughout the day, rather the opposite. Shortly after lunchtime, my makeup disappeared if I touched my face. I found my skin to be shinier, and unfortunately, I prefer a primer that mattifies. I at least felt hydrated, but unfortunately, this won't be a product I buy again. The review was conducted on behalf of Smartson - the test pilot was allowed to try the product for free.

    Translated from swedish

    43 views
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  • 2 days

    Worth its name

    The serum truly lives up to its name "Grippy". The serum quickly absorbs into the skin and provides a good grip for makeup that stays flawless all day. The review was conducted on behalf of Smartson - the test pilot was given the opportunity to try the product for free.

    Translated from swedish

    62 views
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  • Very good

    I am totally in love with Maybelline's primer! It really suits my skin – the makeup lasts all day and looks fresh much longer. It is a bit sticky, but in a nice way that makes everything just sit perfectly. I like the feeling – it provides a good base without feeling heavy or oily. My skin looks more matte and my makeup becomes more durable. Plus, it feels super fun to use it because it makes a big difference. Really satisfied and can definitely recommend it to anyone looking for a flattering, long-lasting result! The review was conducted on behalf of Smartson - the test pilot was allowed to try the product for free.

    Translated from swedish

    1 likes
    75 views
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  • 3 days

    New favorite primer

    It does exactly what it says it will do. It gives a great result despite all the skincare underneath, no reaction with the face cream, and the makeup sits like a rock. Always a bit skeptical when it comes to 24-hour claims, but I’ve had the makeup on for 14 hours and it looks basically like freshly applied, despite my combination skin that tends to get oily towards the evening. Looking forward to how it will handle summer heat, especially with SPF underneath. I don’t see myself using any other primer for a very long time, unless it’s just because you only use a few drops of the product, it’s very economical. I also didn’t feel the typical "I just want to take my makeup off" towards the end of the day, like I usually do. I can highly recommend this product! The review was conducted on behalf of Smartson - the test pilot was allowed to try the product for free.

    Translated from swedish

    1 likes
    62 views
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  • 3 days

    New favorite!

    A super good primer that gives a nice glow and makes the makeup last long. It's easy to apply and I like the drop applicator. I have sensitive skin but this product is gentle and feels good on the skin, as well as being affordable. The review was conducted on behalf of smartson, I got to test this product for free.

    Translated from swedish

    4 likes
    311 views
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  • 3 days

    Nice glow and radiance

    I usually don't use primer, but this one from Maybelline is really worth trying✨ It gives glow and makes your skin shine, and you can notice the difference with and without makeup! It doesn't feel sticky or gooey at all and is sticky just as described. Makes the skin feel plumped, which I love. Also makes the skin feel hydrated😍 The makeup stays in place all day and still gives a nice glow after a few hours. The only thing I wish is that it had been a bit more moisturizing since it is supposed to be like a serum according to the description, but otherwise this product is really something I could buy again when it runs out! Cute and nice packaging too! The review was conducted on behalf of Smartson - the test pilot was allowed to try the product for free.

    Translated from swedish

    3 likes
    259 views
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  • 3 days

    Awesome!

    This has definitely become a new favorite! The makeup holds so well and lasts throughout the day. It is a bit thicker in consistency but absolutely does not feel sticky, rather it feels moisturizing! The review was conducted on behalf of Smartson - the test pilot was able to try the product for free.

    Translated from swedish

    5 likes
    319 views
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  • 3 days

    Positively Surprised!

    I was positively surprised by this primer! The consistency is like a light gel serum that feels cooling and moisturizing when applied to the skin. It absorbs quickly and leaves a slightly "sticky" surface, which actually makes the makeup adhere really well on top – just as promised. The foundation doesn’t slide around during the day, but sits nicely for many hours without cracking or becoming patchy. I have combination skin with an oily T-zone, and this primer manages to balance the moisture without making the skin shiny. Additionally, it feels light and lets the skin breathe. I would have liked to see a bit more evening effect on pores, but for this price range, it is definitely one of the better primers I have tested. Tip: Apply in a thin layer and let it "set" for about 1 minute before applying foundation – that’s when it works best. The review was conducted on behalf of Smartson - the test pilot was allowed to try the product for free.

    Translated from swedish

    1 likes
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Maybelline New YorkGrippy Serum Primer 30 ml

35 reviews, 4.2 on average
199 kr
Free delivery option available from 200 kr, can be sent immediately

Grippy Serum Primer is a water-based serum primer. The liquid-to-grip effect transforms the formula from an easily applied liquid to a primer that "grips" your makeup for all day wear. Formula is infused with 2% niacinamide to plump skin with moisture.

- Ultra blendable formula
- Up to 24H* wear
- Liquid-to-grip effect
- Perfume-free
- Vegan formula**

*Self assessment, 116 people
**No animal derived ingredients

Use:
Step 1. Start by making sure your skin is clean and hydrated.
Step 2. Apply 1-2 drops on the skin and use your fingers to blend in the formula like a serum.
Step 3. Wait 10 secs to allow the product to transform into a grippy base for your foundation or concealer.
Step 4. Can be worn alone for dewy effect on skin.

30 ml
  • Category:Primer
  • Article number:
    1200-466-0030

Often bought together

338 kr
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