Living Proof
We are problem solvers. We solve the toughest beauty challenges with the help of research and patented technology from MIT. Our founders are stylists who were tired of the limitations of ordinary products. 20 patents, 50 products and 100 awards later, we have gotten countless love letters thanking us for creating products that live up to their promises and for changing their lives in both small and large ways. We are not hope in a bottle. We are a Living Proof. And so are you!
Popular products
Living ProofPerfect Hair DayAdvanced Clean Dry Shampoo198 ml
Living ProofFullDry Volume & Texture Spray238 ml
Living ProofPerfect Hair DayDry Shampoo198 ml
Living ProofStyle LabFlex Hairspray246 ml
Living ProofClarifying Detox Shampoo236 ml
Latest reviews
So good
Perfect Hair Day Dry Shampoo 355 ml
This dry shampoo works much better than all the typical ones from e.g. Batiste, which means you don't need to use as much either 🩷
Mia2 days
Dream
No Frizz Smooth Styling Serum 45 ml
The only thing that helps for my curly, frizzy, thick, and super stubborn hair. The hair becomes soft and manageable. Very economical!
Jenny3 days
Like
Restore perfecting spray 236 ml
I have tried a few different heat protectants, but I really like this one a little extra because it also works as a leave-in spray. I like to use it solely as a leave-in, but also as a heat protectant when styling with heat tools🥰
Linnéa 1 week
Living ProofPerfect Hair DayAdvanced Clean Dry Shampoo198 ml
Living ProofFullDry Volume & Texture Spray238 ml
Living ProofPerfect Hair DayDry Shampoo198 ml
Living ProofStyle LabFlex Hairspray246 ml
Living ProofClarifying Detox Shampoo236 ml
Living ProofPerfect Hair DayAdvanced Clean Dry Shampoo90 ml
Living ProofFull Volume & Root-Lifting Spray163 ml
Living ProofScalp CareDry Scalp Treatmen100 ml
Living ProofCurlDefiner190 ml
Living ProofCurlBundle Shampoo 710 ml & Conditioner 710 ml
Living ProofNo FrizzInstant De-Frizzer208 ml
Living ProofFull Texturizing Foam148 ml
Living ProofNo Frizz Vanishing Oil50 ml
Campaign 39%Living ProofRestoreConditioner236 ml
Living ProofPerfect Hair DayDry Shampoo92 ml
Only 1 leftLiving ProofPerfect Hair DayConditioner236 ml
Living ProofFullShampoo236 ml
Living ProofPerfect Hair DayHealthy Hair Perfector118 ml
Living ProofPerfect Hair DayAdvanced Clean Dry Shampoo Jumbo355 ml
Living ProofFullFull Dry Volume & Texture Spray355 ml
Living ProofCurlHigh-Shine Gloss200 ml
Living ProofNo Frizz Smooth Styling Spray200 ml
Living ProofPerfect Hair Day5-In-1 Styling Treatment118 ml
Living ProofScalp CareDensity Serum50 ml