Living Proof

We are problem solvers. We solve the toughest beauty challenges with the help of research and patented technology from MIT. Our founders are stylists who were tired of the limitations of ordinary products. 20 patents, 50 products and 100 awards later, we have gotten countless love letters thanking us for creating products that live up to their promises and for changing their lives in both small and large ways. We are not hope in a bottle. We are a Living Proof. And so are you!

Popular products

Latest reviews

  • A lifesaver

    No Frizz Instant De-Frizzer 208 ml

    This is a lifesaver on days when your hair won’t cooperate, but you don’t want to use heavy products. A light spray that calms frizz in 1-2-3 and makes hair easier to manage.

    Jade1 day

  • The Favorite

    Perfect Hair Day Advanced Clean Dry Shampoo 198 ml

    Must be the best dry shampoo I've tried. Gives a look that's almost like freshly washed, without white residue or itchy scalp. Keep coming back to this one. Better than the original or any from Maria Nila!

    Helene3 days

  • Frizz-reducing

    Leave-In Conditioning Spray 148 ml

    My hair has changed over the past few years, suddenly I have wavy hair here and there. Not all over, which is really strange. I've never had natural waves, not even as a child. I regularly tone my hair with intensive toner, it’s dry and tends to get frizzy. When I brush my hair when it’s dry, it mostly looks like a rice bush. I’ve tried various oils, leave-in products m.m/ to get my hair smooth, but it often just gets greasy. The only thing that really works is a flat iron, but I don’t always have the time or desire to use it. This spray really does what it’s supposed to = it detangles and reduces frizz. It doesn’t remove all the frizz in my hair, but almost. I might have been a bit too sparing, which I didn’t need to be because this does NOT weigh the hair down. I needed a little oil in the lengths after blow-drying, but this spray actually made a difference. Good buy! #lykoreview

    Jenny3 days

85 products
85 products
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