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3.2
Based on 29 reviews
5
7
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- Most helpful positive2 monthsVerifierad testare
Good shampoo 😍
As a #lykoinflutester, I have tested some products from #izelbeauty that are supposed to give ✨ really glowy and shiny hair. My hair: 🌊Wavy/curly if treated right 🌵Dry, dry, dry 🎨Bleached, colored, and generally abused 😅 to hide all the gray strands The product: 🌸🍬 The scent is WONDERFUL! Sweet and tangy fruity, almost like candy. I fell in love with the scent before I even tried the product BUT it smells STRONG and it lasts a long time. So if you are sensitive, this is a big no no 🚫 🫧 The shampoo lathers wonderfully and cleans well. ➖ The only real downside is that my hair feels dry afterwards... In summary, a good shampoo that does what it’s supposed to do, but I needed more moisture - hence not a full score. If you are sensitive to scents, you might want to avoid this shampoo, and the scent might not be easy to match with all perfumes... So that also brings it down a bit...Translated from swedish
- Most helpful negative2 monthsVerifierad testare
comparable to ica shampoo
I got to test products from Izel, super fun since hair products are the absolute most exciting thing I love to try new!☀️ I recognized the people behind the brand again, and that they are big on TikTok, which still makes you have higher expectations than if it’s a completely unknown brand. As many others have written, all these products smell extremely strong and very SWEET! I like when my hair smells fresh and clean, and these felt more like I had some perfume in my hair afterwards. I can imagine that the scent of these suits very young people, which is probably also their target group🌸 No matter how much I try, I can’t find anything that stands out with these, neither the appearance nor the content, it feels more like a finished product that someone put their name on. It’s definitely not that I would throw them away, my hair gets clean, but I would get at least as good results from a cheap shampoo from ica. Unfortunately, no favorite for me this time, hope these products suit someone else better⭐️ #LYKOINFLUTESTER #IZELBEAUTYTranslated from swedish
7 likes405 viewsto leave a comment - 1 day
Okay
I have had the honor of testing some products from Izel beauty, which is fun since this is a completely new brand for me! One of these products is this shampoo. My hair has previously been bleached but is currently growing out my natural color, so right now there is only a small part of my lengths that are still bleached and a bit damaged. Otherwise, I have quite thin hair and it is very flat. My first reaction is that I love the packaging! Sleek and pretty, and the lid is perfect as it is easy to open in the shower with wet hands. When it comes to the product, it feels good when you use it. I always shampoo my hair twice, and on the second use, the product lathers up nicely and my hair feels clean. When you finally get out of the shower, your hair feels clean and good. For me, my hair stays clean for about 1.5-2 days, which is a bit shorter time than what my regular favorite shampoo does. But I have also tested shampoos that are worse than this. So to conclude: totally okay! My hair gets clean and feels good. It’s not the best product I’ve tested, but also not the worst. I would say it does what it’s supposed to do, but not really more than that! #lykoinflutester #izelbeautyTranslated from swedish
3 likes180 viewsto leave a comment - 2 days
A good shampoo!
As a Lyko influtester, I have been so lucky to test the series from Izel Beauty. I really liked this shampoo, it smells really good, and it lathers well in the hair. This means that you generally need little product, which makes it last long🫧 If you are looking for a good shampoo at a reasonable price, I can really recommend Izel Beauty's💗 A plus for a nice and comfortable design for the whole series, shampoo included🌸 #LYKOINFLUTESTER #IZELBEAUTYTranslated from norwegian
2 likes161 viewsto leave a comment - 3 daysVerifierad testare
Loving it
My starting point: natural hair color. Not very damaged, but I use heat tools in my hair almost every day. Nice Nordic hair. My first impression with this shampoo is the scent. It smells heavenly! I shampoo my hair twice like I usually do, it lathers well and you don’t need much of it. I think it keeps my hair clean for a LONG time! And since the scent is a bit strong, my hair smells good for several days. The packaging is clean and aesthetically pleasing, I like the gold details. Now I have been using this and the other products in the hair series for about a month. My hair is soft, has more moisture, and not to mention more shine. Since I have used shampoo, conditioner, hair mask, heat protection spray, and serum from the same brand, I can’t give all the credit to this one - but the products have really impressed me. I found it difficult to show a before and after picture, so I’ll attach a video instead. Here I have used all the products mentioned above. The price is also absolutely not bad. I would gladly buy again! #lykoinflutester #izelbeautyTranslated from norwegian
16 viewsto leave a comment - 1 weekVerifierad testare
So satisfied
As a #Lykoinflutester, I had the honor of testing this shampoo from Izel beauty I have medium-length hair, natural color, and it is quite dry with some wear. I wash my hair about 2-3 times a week I am very satisfied with the shampoo, I feel my hair is softer after use, it cleans my scalp well and is easy to rinse out. I can also add that I always use shampoo 2 times during washing It has a pretty strong scent, but I think it smells really good and the scent lingers in my hair for a long time after washing, which I love 😍 I actually see nothing negative about this shampoo, I am very satisfied and could easily use it in the future. The only thing I think is a bit of a shame is that they are not sold in larger bottles 🤭 Thanks to #Lyko and #IZELBEAUTY ❤️ #LykoinflutesterTranslated from swedish
3 likes227 viewsto leave a comment - 1 weekVerifierad testare
Lovely shine - gives you a good hair day🤝
Nice bottle that looks good in the shower and that you can "crack" open the cap. Fan of that type of packaging 🤓 I find that it cleans the hair well. I don't wash my hair that often, so I usually wash it two or three times, depending on how much product I have in my hair. I find that this lathers just as well as other good shampoos I've tried. The scent is quite perfumed. I like the scent, but if you're not a fan of perfume, it might not be for you. I imagine it's a scent you can get tired of quickly, since it smells strong. The appearance of this bottle, and the series overall, I think is very nice! An affordable series that feels a bit luxurious. Gives lovely shine and is perfect for days when you wear your hair down. Doesn't give a lot of moisture, but I compensate with good products otherwise ☺️ #lykoinflutester #izelbeautyTranslated from norwegian
3 likes947 viewsto leave a comment - 1 weekVerifierad testare
Opposite effect, but clean and airy result
I received this product in collaboration with #lykoinflutester #izelbeauty. The product comes in a nice bottle in a convenient size that fits well in the shower shelf. It smells good, and in my opinion, the scent is not at all as young as some previous comments describe, but rather a good mix of sweet and fresh. The shampoo lathers well and is easy to apply and rinse out. The hair becomes clean and stays clean for a long time. Unfortunately, I do experience that it becomes very dry and frizzy after use and does not at all provide the moisturized and shiny result that was promised. I have Scandinavian hair with quite a few hair strands, and this shampoo helps me create air between the strands, which gives a satisfying volume. Normally, my hair is very straight and not frizzy at all, which it unfortunately becomes when using this shampoo. I have tried the product alone and together with other products in the series. To summarize, I did not get the desired result of repaired and shiny hair, but rather the opposite with dry and brittle hair.Translated from swedish
4 likes284 views- Customer service at Lyko1 weekHi Julia! 🧡 Thank you for a detailed review! Hope you find something else good if you keep testing ✨ Have a lovely day 🌞1 likes
to leave a comment - 2 weeks
Shine, softness & a scent bomb ✨
I got to test the Shine & Repair Shampoo from Izel Beauty and here comes my honest review. 🫧 A bit about my hair type: I have typical Scandinavian hair - fine, normal in thickness, and pin straight. My hair is colored and can sometimes get a bit dry at the ends and frizzy. I wash my hair every other day! I have used the shampoo every wash for two weeks and am positively surprised, as other reviews may not have been the best. I always shampoo my hair twice every wash, and this shampoo lathers really well. The first time I used it, my hair got quite tangled in the shower, but after a few washes, it felt like my hair kind of "got used to it", because now it’s not a problem anymore. The shampoo cleanses as it should, and my hair feels softer and shinier than before. The feeling after washing is really fresh. The bottle is super pretty, and pink happens to be my favorite color, so it feels luxurious to have it standing in the shower. One thing to be aware of is the scent, it is very sweet and floral, very intense and lingers in the hair for a long time. I think it smells good, but it easily overpowers other scents like perfume, which is the only downside for me and brings the rating down by one star. But overall, I am very satisfied. A shampoo that works well for my hair and smells good! Thank you Lyko 🩷 #INFLUTESTER #IZELBEAUTYTranslated from swedish
6 likes256 viewsto leave a comment - 2 weeksVerifierad testare
Pretty okay, not a new favorite
Pretty okay shampoo! I haven't felt any wow factor after trying this shampoo, but I'm not dissatisfied either. My hair gets a nice shine and feels clean, but I can't see any difference after using this and other more budget-friendly shampoos I've tried. Therefore, I wouldn't buy this again. 👍🏻 Sleek packaging 👍🏻 Leaves hair soft 👍🏻 Gives nice shine 👎🏻 A bit too strong scent, even though it smells good! #LYKOINFLUTESTER #IZELBEAUTYTranslated from swedish
2 likes332 viewsto leave a comment - 3 weeksverified customer
Mister hair!
I have tested this shampoo and noticed after 2 washes that my scalp started to itch, and eventually I noticed more hair loss than usual. Every single time I touch my hair or move it, I lose hair. I would like to make a complaint since there is nothing about this and it says the opposite in the description.Translated from norwegian
25 views- Customer service at Lyko3 weeksHi Freja😊 So boring to hear that the product is not as it should be. This sounds like a complaint case, so you can report this as a complaint by following these steps: 1. Log in to Your account. 2. Click on the MY PAGES icon. 3. Select Order history. 4. Click on the relevant order number for the item you wish to complain about. 5. Click on the icon COMPLAIN. 6. Fill in the quantity and complaint reason in the text box under the selected product. If you want the return slip as a letter, remember to write this in the comment field. 7. Feel free to add a picture/video that clearly shows the problem with the product. 8. Confirm by clicking SEND. You will hear from us via email!⭐
to leave a comment - 2 monthsVerifierad testare
Not quite for my hair
As a #lykoinflutester, I have now used four different products from the Swedish brand #izelbeauty, and before I dive into what I think about the shampoo, I want to share a bit about my hair: 🎀 bleached and damaged 🎀 right now I have a hair extension that needs to be taken out soon 🎀 requires moisture and nourishment 🎀 lackluster 🎀 fine strands 🎀 Scandinavian hair I want to start with the design: it feels sleek and simple, the colors on the bottles are incredibly pretty, a bit of powdery pink with a gold cap. Feels luxurious! The scent is strong, but I like it, think of a youthful and softer version of Kérastase's floral scents. But as I said, it is strong! The shampoo doesn't do much for me, I find that my hair becomes dry from it, but my scalp does feel very clean. I can imagine that if you have a sensitive scalp, this is not for you. I feel like my hair gets shine, but only after the conditioner (not unusual first). My hair gets tangled in the shower from the shampoo, regardless of whether I brush it through before showering. So I actually don't think this is quite for me, maybe when the weather is different (like when I'm in Spain and the humidity is different). It's nice that the product is made in Sweden, and I like the cap, it's easy to open and easy to control the amount. I've tried other lines of hair products that I like much more, like Maria Nila! So I won't be buying this line again, but I'll use it up 🫶🏽 I give the shampoo three stars because it cleans my hair, the scent is nice, and I like the bottle 🫶🏽🎀Translated from swedish
Izel BeautyShine & Repair Shampoo 300 ml
219 kr
Free delivery option available, can be sent immediately
Description
Ingredients
Clean, fresh and shiny. This lavishly foaming shampoo repairs and protects your hair from breakage, leaving it softer, smoother and less prone to split ends. Featuring a novel hydroxy amino polymer, it meets all your cleansing needs while providing a shield of multifunctional benefits, safeguarding your hair from heat, color damage, and daily wear. Enjoy improved hair quality, faster drying, and easier styling. Delay color fade and reduce heat-induced breakage with every wash. Suitable for all hair types, especially damaged, dry or dull hair. Lather up in wet hair. Work into the scalp. Rinse well.
Use:
Apply to wet hair, massage into the scalp and rinse thoroughly. For best results, wash twice and follow up with Izel Shine & Repair Conditioner.
300 ml
- Category:Shampoo
- Article number:4041-100-0300
Also available in bundle
Izel Beauty
Shine & Repair Bundle Shampoo 300 ml & Conditioner 300 ml389 kr
Without bundle: 438 kr