HICKAP

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Wilma Holmqvist created Hickap to enable a stress-free beauty routine that comes with joy and the silver lining in life. Skin care and self-care should be pleasurable, energizing and a boost in everyday life. Hickap makes sustainable, clean products – always 100% vegan and containing the most important ingredients to make your skin feel good. We’re part of the beauty industry, but we go our own way guided by values like freedom, inner beauty and wellbeing. We call it Unfake Beauty.

Our goal is to set new standards for just how wonderful and encouraging a beauty routine can feel. All our skincare products are dermatologically tested on sensitive skin – and produced in Sweden with focus on sustainability. Our ingredient philosophy is based on the tried and tested ingredients loved by your skin: hyaluronic acid, niacinamide and mildly exfoliating acids – together with a natural, nautical theme of innovative ingredients from the sea.

Welcome to Hickap world! Watch our tribute to authenticity in The Unfake Beauty Story and Vive la Liberté.

Latest reviews

Incredible
Always be Kind Deep Cleansing Oil 150 ml
Very good oil cleansing, which really cleans and moisturizes. Leaves no residue.
Frida Olsson2 days
Natural
The Wonder Stick Highlight Sandy Glow
Easy to use, natural result. Maybe better if the stick wasn't so thick.
Venla4 days
Love it!
Dream Brows Dual Definer Medium Brown
I, who tattoo my eyebrows due to lack of my own, need products that help fill in the gaps and non-existent hair strands easily. I've heard good things about Hickap and thought I'd give it a try. Positively surprised, the brush is smooth for making my own strands (dries very quickly, which is both positive and negative if you're a bit slow and bad at applying correctly) and the pencil fills in color naturally. I find the color a bit dark for me, so maybe I'll try a different color next time. Overall, super good!
Maya1 week