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Rating: 4.4Based on 14 reviews
  • Most helpful positive

    Kornelija

    The post was made 1 week
    Rating: 5 out of 5

    Color-protecting shampoo!

    Perfect shampoo for colored hair. Makes hair soft and shiny. Smells good. Easy to rinse out of hair. Color-protecting shampoo! Reasonable price!
    200 views

  • Sandra

    The post was made 1 day
    Rating: 5 out of 5

    Recommending!

    [I received this product in exchange for my honest review] It smells divine! I have tried all three in the series. My scalp was hopeless before and flaky, but after using this product for a while, my scalp is completely restored and doesn't itch at all anymore! It gives a nice shine to the hair and is easy to brush out. I really recommend this product!
    41 views

  • Lollo

    The post was made 1 day
    Rating: 4 out of 5

    Moisturizing

    [I received this product in exchange for my honest review] I have now tested this shampoo for a couple of weeks and have noticed that my hair is much more moisturized after rinsing it out. It smells good and doesn't use up too much product with each use.
    79 views

  • Lina

    The post was made 2 days
    Rating: 5 out of 5

    Wonderful scent and lovely formula

    [I received this product in exchange for my honest review] I like the formula and that the product smells during shampooing. Smells good and lasts for several hours. Gives the hair a fresh and airy finish.
    88 views

  • Aleksandra

    The post was made 2 days
    Rating: 3 out of 5

    Did its job, but experienced itching

    I received this product in exchange for my honest review. Nice bottle and economical, but I experienced that it itched incredibly much on my scalp. The ends, where I have my hair highlighted, took it really well. I felt immediately that it became moisturized. Smells good too. But the downside is, as mentioned, only due to the itching on the scalp.
    83 views

  • Lollo

    The post was made 3 days
    Rating: 5 out of 5

    Wella's Professional Ultimate Color Shampoo

    [I received this product in exchange for my honest review] This shampoo really feels like magic in a bottle. The texture is creamy and luxurious, it lathers just right and cleanses the hair effectively without drying it out. The hair feels clean, fresh, and light while the color retains its shine 💜
    82 views

  • Cajsa

    The post was made 3 days
    Rating: 3 out of 5

    No favorite

    [I got this product in exchange for my honest review] The hair gets clean from this shampoo, lathers well. However, I don't really know how to describe the scent, it's not wow but not bad either. I do like the packaging though, easy to open with slippery hands. Unfortunately, it won't be my favorite shampoo & won't be purchased again.
    71 views

  • Emma

    The post was made 3 days
    Rating: 5 out of 5

    My new shampoo!!

    So easy to use, smelled absolutely amazing! I noticed a difference in both hair texture and also volume and shine after just the first use. Sooooo worth the price too! Will definitely buy again! [I received this product in exchange for my honest review]
    15 views

  • Annie

    The post was made 3 days
    Rating: 4 out of 5

    A good smelling shampoo

    I have now tested this shampoo for a while and I really like it. The whole series smells incredibly good. The shampoo lathers well and cleans the hair really well. I actually have nothing negative to say about it. That said, I also don't find it to be anything revolutionary. In my opinion, the price is relatively high for the amount of product. However, I think my hair looks very nice in the after picture. It looks less frizzy and more shiny. There I have used several products in the series, including the shine spray, which I think gives a nice finish if you don't use too much. (I got to try this for free in exchange for an honest review)
    89 views

  • MaritH

    The post was made 4 days
    Rating: 3 out of 5

    Not moisturizing

    Smells good, but for my normal/dry hair this wasn't great, kept the color alive but the hair became dry which made it necessary to use leave-in conditioner more than usual.
    104 views

  • Caroline

    The post was made 1 week
    Rating: 5 out of 5

    Lovely color-preserving shampoo

    [I received this product in exchange for my honest review] A shampoo with a lovely scent, easy to use, and very economical. Gives a lovely feeling in the hair and feels clean and not heavy at all after use. Additionally gentle on colored hair, preserves the color and adds shine.
    108 views

Wella ProfessionalsUltimate ColorShampoo 250 ml

345 kr
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Wella Professionals Ultimate Color Shampoo is a scalp-soothing cleanser that helps minimize color fade* while detoxing the hair from color-distorting metals. This Wella Professionals shampoo is formulated with glycine and a metal purifier to help protect against free radical damage, while Pro-Vitamin B5 locks in moisture from scalp to ends. Its sulfate-free formula is dermatologically tested, pH balanced, and free of animal-derived ingredients, leaving both hair and scalp feeling cleansed and soothed.

The Ultimate Color regimen is an advanced color care system that delivers up to 10 weeks** of color vibrancy and revitalized hair from the very first wash.

* vs. non-conditioning shampoo
** With regular use of Ultimate Color regimen from salon to home

Use:
1. Apply on damp hair and lather.
2. Rinse and repeat if needed.
3. Finish with Wella Ultimate Color Conditioner or Ultimate Color Miracle Mask.

250 ml
  • Category:Shampoo

Also available in bundle

Wella Professionals
Ultimate Color Bundle shampoo 250 ml & Conditioner 200 ml
645 kr
Without bundle: 720 kr
Wella Professionals
Ultimate Color Bundle shampoo 250 ml & Conditioner 200 ml & Leave-In Mask 95ml
1 229 kr
Without bundle: 1 369 kr

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