Hi Milja💛
Thank you for your question!
Keune Blonde Savior Shampoo is an effectively cleansing and brightening shampoo that helps bring shine and freshness to blonde hair. Its formula contains, among other things, glycolic acid and cleansing ingredients, so it cleans the hair a bit more strongly than a traditional moisturizing shampoo 💕
For this reason, it can definitely be used regularly, but not necessarily every wash – especially if you wash your hair often. For most people, it works better to use it a few times a week and occasionally switch to a milder, moisturizing shampoo 🥰
This way, the hair stays clean and bright but doesn’t get too dry 💫