I have bought these hair ties before, and back then I would definitely have given them five stars. They had extremely good durability and held very well in the hair. That's why I ordered two new packs, but was very disappointed. I think the idea was to make them more elastic, but this also makes them almost unusable after one time in the hair. // Hope Lyko will go back and produce the previous version, as it is hard to find hair ties of such good quality! // I have had the old pack for probably two years, and not a single one is broken yet; the only problem is that they disappear.