Color Wow

THE POWER OF WOW
The brand that has taken color-preserving products to a whole new level. A compact hair series that is exemplary for colored and treated hair and that has won over 70 awards for its innovative products in care and styling. All products have unique formulations that are carefully developed to give you the best conditions for your hair to be WOW!

Popular products

Latest reviews

  • Good but not long-lasting

    Dream Coat Supernatural Spray 200 ml

    Love this but not the longevity, hence a 3. Hair feels clean and fresh and all the little flyaway hairs hide, plus the hair doesn't get static which is a problem for me especially with a wool coat in winter.

    Therese3 days

  • Love this product

    Dream Coat Supernatural Spray 50 ml

    Love the finish it gives, the hair looks glossy

    Angelika3 days

  • Okay...

    Dream Coat Supernatural Spray 200 ml

    This is not a regular heat protectant, but a "moisture barrier" that works like a mini keratin treatment at home. It is designed to eliminate frizz and give hair a mirror-like shine that lasts through several washes. The positives: "Glass hair" effect: It gives a unique shine that few other products can match. Hair feels silky and looks extremely healthy. Moisture-repellent: It forms an invisible layer around the hair strand that blocks moisture from the air. Perfect if your hair tends to "puff up" or get frizzy when it rains or is humid outside. Weightless: It doesn’t feel greasy or heavy in the hair at all. You don’t notice that you have product in your hair at all. Long-lasting: The effect lasts through 3-4 shampoos, so you don’t need to use it every wash. The negatives (important to know): Requires heat and tension: This is not a product you can spray in and air dry. It must be activated with heat from a blow dryer, and you need to use a brush to create tension while blow-drying for the technology to work. Needs to be over-applied: For it to work, the hair must be "thoroughly moistened" by the spray. If you use too little, you won’t notice any difference. This means the bottle runs out quite quickly. Not a nourishing moisturizer: It gives shine and protection, but if your hair is extremely dry, you still need a good conditioner or leave-in underneath (even though the manufacturer recommends as few other products as possible for best effect). Buy it if: You regularly blow-dry your hair and hate frizz. It’s absolutely magical for those who want that smooth, polished salon look at home. Skip it if: You prefer to air dry your hair or rarely bother to use a blow dryer and brush. Then it’s just expensive water in a bottle.

    Frida Olsson4 days

60 products
60 products
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