BBIA

I've always had the problem with almost every mascara that over the course of the day, mascara marks stick to my upper eyelids. I've tried all waterproof and sweat-proof ones, etc., and after a long testing period, the only mascaras I've found to work are idun minerals 38, sensai 38, tonymoly, loreal sky high colored, and this one. This bb can dry quite quickly, so layering can be tricky in places. Brown is a very beautiful color, dark enough but it brightens the eye color. It's so durable that I've (accidentally) slept with it on and it was still on my lashes in the morning. Brown also doesn't seem to look like dark circles under the eyes if it flakes off, so it's nice to put on the lower lashes as well. #lykoreview

If you're looking for a mascara that really stays put all day (and evening!), BBIA Never Die Mascara is a fantastic choice. Here are my thoughts after trying it: Formula & Color The shade 02 Power Brown is perfect if you want a softer look than what a jet-black mascara gives. It’s a deep brown that beautifully defines the eyes without looking too harsh – perfect for everyday use or for a more natural "no-makeup" look. Application & Durability Precision: The brush is slim and makes it easy to reach even the smallest lashes in the inner corner and on the lower lash line without smudging. Separation: It separates the lashes incredibly well and gives a nice lengthening effect rather than extreme volume. Stays like a rock: The name "Never Die" doesn’t lie. It holds the curl all day and doesn’t flake at all, even if it rains or you accidentally rub your eye a bit. Things to keep in mind Since it’s extremely durable (waterproof/smudgeproof), a good oil-based remover is needed to take it off smoothly in the evening. Regular water won’t do much here! Conclusion: An affordable mascara (189 kr) that delivers professional results for those who prioritize separation, length, and extreme durability. A new favorite in the makeup bag!

This mascara is the best I've ever tried. It doesn't flake at all, either under the eyes or leave smudges on the eyelids. It also holds the curl of the lashes super well. Plus, it's easy to remove as long as you have an oil-based makeup remover. I've never had such long lashes with any other mascara. I will only buy this one from now on. I also love how the lashes look with this. They don't get clumpy at all, but the lashes come together in a way I've never experienced before.