AVEDA

AVEDA was founded by hairdresser Horst Rechelbacker in Minneapolis in 1978, and is both the first and the leading brand among Green Beauty and high-performance products.

Aveda creates high quality hair, skin and body care products for beauty experts and consumers. The innovation that combines botanical technologies with the principles of modern research and Ayurveda, ancient Indian medicine, develops high-performance products with pure essences from flowers and plants. All created with great respect for the Earth and with an extensive menu of ritual-based treatments for holistic beauty.

Over the years, Aveda has been a pioneer in new approaches to environmental responsibility in beauty and will continue to do so through an ambitious agenda that cares about the world we live in.

Latest reviews

  • My Dyson bestie

    Volumizing Tonic 100 ml

    I've had this spray for a long time and used it with a Revlon round brush a bit unsuccessfully. But then I happened to have it with me due to its small size, where I used it with the Dyson Airwrap. Dyson usually tends to fall out of my hair in about an hour (my hair holds very poorly). But when I used this, it held! It came as a bit of a surprise since this isn't necessarily marketed as a product with a lot of hold! Super satisfied, doesn't feel like you have anything in your hair, and Dyson has finally become my favorite tool🎀

    Hedda6 days

  • My favorite

    Shampowder Dry Shampoo 56 g

    I've been using this for the last 7 years, the powder format makes it easy to travel with, easier to apply than many other powder types. It gives a nice texture and a very good dry shampoo effect, it's not too tacky in the hair! Love

    Hedda1 week

  • Fantastic!

    Botanical Repair Strengthening Overnight Serum 100 ml

    I am on my third bottle of this. It is absolutely fantastic for my dry ends. This moisturizes, detangles, protects, and adds shine. I use it on both wet and dry hair. Super good to use overnight😍 I feel like my hair doesn't break as easily and that it has therefore gotten longer.

    Anna1 month

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